Senior editor Judith Isherwood says that operating Shoreline “is akin to gambling as we take a creative work by a total stranger, spend much time, energy and money to make it into a superior product. We pay percentages to distributors, royalties to authors, save some for overhead, and still expect to survive to produce the next book. All this without a grant…”
Shoreline has, however, managed to beat the odds largely because of the combined effort of its authors and staff all working together. Through its Authors-Helping-Authors concept, Shoreline uses proceeds from previous books to publish its next book. Authors help to promote their own book through talks, signings, readings, and interviews, which results in more sales, paving the way for the next book.
Another feature of Shoreline’s team approach is its internship program, which has introduced many to the field of publishing. Working with editorial staff, graphic designers, and authors, interns learn all facets of publishing. Their contributions, in turn, help an independent press to survive for the next emerging author.
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